PR is NOT advertising. Public Relations is a magical tool that, if used well, can generate exposure, awareness and high visibility for any property.

Efficient PR depends upon the ability of great storytelling; stories that result from the best aspects of a hotel’s or villa’s operations in addition to resourceful, creative and strategic thinking from professionals who understand not only the hospitality sector and guests needs, but also what the media need.

PR can deliver a message of credibility that no advertising program can come even close to.